Measure the Results.

Bruce R. Thomas, BRT Computer Consulting.

After launching your online business it is important to start measuring the returns on your investment. Then this information can be used to help upgrade the weak spots in your business design and advertising strategies. Here are some of the measurements used to evaluate online business performance, and an analysis of performance results from some sites that I have designed recently.

Jump down to: Measurements | DVNP Site Analysis | WW Blog Site Analysis.

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Measurements.

1. PageRank. (Scale from 0 to 10 - higher is better.) Google PageRank (PR) measures the quality and quantity of web pages that have made hyperlinks pointing to a particular web page. PageRank is part of the information Google uses to determine how that particular web page ranks in the Google search engine results pages (SERPs). (This statistic is not available for search engines other than Google.)

2. Link Popularity. (The higher the better.) Link popularity is the number of pages in a search engine database that have links to a particular website. Link popularity at Google is a component of the PageRank statistic described above. In addition, link popularity statistics are also available for other search engines such as MSN and Yahoo.

3. Keyword Rank. (The lower the better!) This statistic gives the rank of a particular website in the search engine results pages when a person searches for a particular keyword phrase. Ranks in the top 10 are excellent, while ranks in the top 30 are very good.

4. Traffic. (The more the better!) Massive amounts of information are available about the visitors who come to your website. How many visitors per time period, which pages do they visit on your site, which search engine and which keywords did they use to find your site, etc. A variety of free or paid services can provide more traffic statistics than you have time to analyze.

5. Conversion Rate, Revenue, Profit. Conversion rate is the fraction of website visitors that convert into paying customers. Revenue is the sum of everything that they purchase. Profit is revenue minus production/delivery costs.

6. Competitive Analysis. We can get PageRank, link popularity and keyword rank data for all of your online competitors. We can analyse your competitors' websites to understand some of how they achieved their rankings.

7. Updates and Enhancements. All of this information above should be used to continually refine your online business plan and update your website and other online business activities to stay ahead of your competition.

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Analysis of DVNP Site.

Death Valley National Park, March 2005, BR Thomas.
Data of 09may2008. The themes of this site are camping, hiking and landscape photography.

1. PageRank.
(A scale from 0 to 10, higher numbers are better)
Google PageRank = 2.

2. Link Popularity. 
(no. of pages that link to this site, higher numbers are better.)
(Online tool cannot search subfolder within domain.)

3. Keyword Ranks.
(lower numbers are better, ranks in the top 30 are considered good).
(g=Google, m=MSN, y=Yahoo)

death valley
       panoramic photography (g=13, m=6, y=6)
death valley hiking              (g=26, m=13, y=23)
death valley map                (g=81, m>200, y=66)
death valley camping          (g=19, m>200, y=6)
death valley trails              (g=99, m=78, y>200)
death valley scenery            (g=7, m=56, y=4)
inyo county wildflowers       (g=46, m=13, y=26)

4. Traffic.
Not disclosed.

5. Conversion Rate, Revenue, Profits.
Not disclosed.

6. Competitive Analysis. The .com sites focused on Death Valley have PRs as high as 6. Thus, there is clearly potential for this PR2 site to earn higher ranks after some site upgrades and more effort in SEO. 

7. Updates & Enhancements. Some additional keyword optimization and link building were done in May2008.

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SEO Analysis of WW Blog Site

BRT Insights - WW Kayaking blog. Data of 09may2008.
This blog began with a recreational theme and has expanded to include some river conservation issues.
 

1. PageRank.
(A scale from 0 to 10, higher numbers are better)
Google PageRank = 4.

2. Link Popularity.
(no. of pages that link to this site, higher numbers are better).
Google = 13,  MSN = 105,  Yahoo = 990.

3. Keyword Ranks.
(lower numbers are better, ranks in the top 30 are considered good).
(g=Google, m=MSN, y=Yahoo)

river kayaking california       (g=9, m>200, y=4)
whitewater river kayaking    (g=15, m-22,   y>200)
river conservation california (g=3,  m=44,   y>200)
water crisis california delta  (g=1,  m=151, y=43)
flood protection sacramento (g=10, m>200, y=172)
water policy california delta (g=1,  m>200,  y=5)

4. Traffic.
Not disclosed.

5. Conversion Rate, Revenue, Profits.
Not disclosed.

6. Competitive Analysis. My blog and five others are tied for first with the highest Google PageRank among personal whitewater kayaking blog sites. (Whitewater Blog Directory.)

7. Updates and Enhancements. I am continuing to post more pages of information, refine my use of keywords and request more incoming hyperlinks.

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Use My Services for Online Businesses for help with development of your online organization.

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